While light beers are among the hardest hit, craft and imported beers appear to be bucking that trend, he says. economy overall have also contributed to the decline in beer drinking over the past decade, Rogers says. High unemployment rates among core beer drinkers and a weak U.S. Increased competition from other alcoholic beverages, like fine wines, vodka, cocktails and whiskey, have nipped at beer’s popularity. And shows like HBO’s “Sex and the City” helped rekindle the cocktail culture. Americans have developed a taste for a wider variety of spirits, rather than just the mainstream bottles. Market Watch says:Ī new wave of advertising followed the end of the industry’s self-imposed television-advertising ban in 1996, analyst say. We’re drinking more wine and distilled spirits, but less beer. “I believe they are out of fashion because of the increase in ready-to-drink and/or single-serve options,” he says.Īnd when it comes to alcohol, it’s a mixed bag. Powdered protein shakes, Instant Breakfast, chocolate mixes for children and powdered ice teas are losig their fizz, says Adam Rogers, senior researcher at the Beverage Information Group, a trade organization in Norwalk, Conn. Powdered drinks might have lost their appeal recently: Plus, milk has become increasingly expensive.īottled water, tea and powdered drinks are down, too. Children, traditionally a big market for dairy, account for a smaller percentage of the population than they used to. Milk, for instance, might be suffering from its rising price point:Īmericans drink 30% less of the white stuff than they did in 1975, the Wall Street Journal reported last month - a shift that makes it clear how quickly tastes can change from one generation to the next. Market Watch broke down our libationary habits. Consumption of milk, soda and juice has dropped since 2001, while consumption of alcohol has increased. The top five beverage industry deals of March 2022 tracked by GlobalData were:ġ) Goode Partners $30m private equity deal with JOCKO FUELĢ) The $16.5m venture financing of Partake Brewing by Barrel Ventures,Circleup Growth Partners,PowerPlant Partners and RC McLean & Associatesģ) Aaron Samuels,Aerica Shimizu Banks,Akuna Capital,Bao Nguyen,Carol Lim,Charles Huang,Gaingels,GFR Fund,Gutter Capital,Hyphen Capital,John Resnick,Johnnie Yu,Julia Gouw,LISA LEE,Michael Karnjanaprakorn,Michelle MiJung Banks,Sheila Lirio Marcelo,Theresa Vu and Wen Zhou $2.6m venture financing deal with Nguyen Coffee SupplyĤ) The $1mprivate equity deal with L’uva Bella by InvestBevĥ) Seed InvestCo $0.18m venture financing deal with Drink MondayMaybe it’s the economy, or the current state of politics, or our recent boy band resurgence-but for whatever reason, Americans are putting down the milk and picking up the wine glass. The combined value of the top five beverage deals stood at $50.28m, against the overall value of $60.3m recorded for the month. The top five beverage industry deals accounted for 83.4% of the overall value during March 2022. US beverage industry deals in March 2022: Top deals Which ingredients stand to benefit from these future developments?Įnter your details here to receive the free whitepaper.How companies and governments are stepping up their efforts to meet consumers’ expectations.What is driving consumer choices when shopping for food and beverages?.The key factors behind the recent trends in sugar consumption.Now more than ever, consumers are paying attention to the amount of sugar and calories in the products they purchase.Īccess GlobalData’s new whitepaper, The Sugar Reduction Challenge – Past, Present and Future Outlooks within Beverages, to better understand the recent trends in sugar demand, how manufacturers and governments have responded to the challenge, and what solutions are available to the industry. In addition, the pandemic heightened the focus on self-care, including implementing healthy eating to support the immune system. This has driven food and beverage manufacturers, alongside governments, to take measures to meet this challenge. Growing consumer concern regarding health and wellbeing has increased the focus on reducing sugar consumption.
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